Category: Blogs

(This article is also available in French version: https://www.sgtgroup.net/la-loi-agec-ce-quil-faut-savoir/.)   Brands and retailers selling in France have likely heard of the AGEC law adopted by the French government in 2020, better known as ‘the French Anti-Waste Law’. The new law aims to shape a system-wide transition toward a circular economy, transforming the traditionally linear system… Continue reading The AGEC law: What you need to know

In the past few years, we’ve seen an increase in companies and brands changing how they do things. Adaptability has become a necessary component of competitive business, and brands need to adapt quickly to changing customer views.  In particular, the coronavirus pandemic has made consumers more conscious about the broader impacts of human action, such… Continue reading Fashion consumers and CSR: issues and initiatives in 2022

In the fashion world, it’s virtually impossible to create products that meet consumer expectations and maintain a competitive edge without the right raw materials. As the first element in the highly complex fashion supply chain, raw materials make up the majority of production costs—up to 70%—while accounting for half of all quality issues. In the… Continue reading How to get fabrics right the first time

When online customer reviews were introduced in the 1990s, most fashion brands and retailers thought it was a terrible idea, but reviews can be an extremely beneficial tool if used wisely. The advancement of social networks and constant connectivity has given great power to consumers, but there is also power in customer reviews for businesses.… Continue reading Turning negative reviews into positive outcomes

Fashion brands and retailers naturally work with a multitude of suppliers, which can number in the thousands for larger brands. Brands are expected to navigate and keep control of this complex and fast-moving situation while continuing to deliver safe and quality products to their customers. While it’s easy to think of individual suppliers as little… Continue reading Why it’s time to empower your suppliers

As eco-conscious consumerism continues to rise, sustainability has become a powerful marketing tool for brands and retailers. However, the process can backfire and actually damage brand reputation if your brand cannot prove its sustainability statements, or worse still, is accused of misleading customers with false claims. On the flip side, companies that successfully promote their… Continue reading Getting your green claims right

Growing demand for sustainable products from consumers, governments, and NGOs has made the use of recycled materials in fashion tremendously valuable to brands as well as the environment. The COVID-19 crisis has also deepened this engagement with sustainability, driving consumers to pressure fashion brands to consider their social and environmental impacts and uphold their responsibilities.… Continue reading Sustainability science: ensure your rPET claims are genuine

Did you know that around 80% of chemicals in Asia are either produced locally or come from unknown sources? There are no guarantees that some of these chemicals don’t contain traces of hazardous substances, making your products and supply chains vulnerable. In 2020, one in four imported products were found to be non-compliant with REACH… Continue reading 0% risk of unexpected chemicals with Chem Scan Check™

In the apparel industry, your brand image is extremely important. Today’s consumer is very impressionable so in order for individuals to meet society’s standards, they’ll associate themselves with a brand.