Brands and retailers selling in France have likely heard of the AGEC law adopted by the French government in 2020, better known as ‘the French Anti-Waste Law’. The new law aims to shape a system-wide transition toward a circular economy, transforming the traditionally linear system of production, distribution, and consumption to more circular practices that… Continue reading The AGEC law: What you need to know
In the past few years, we’ve seen an increase in companies and brands changing how they do things. Adaptability has become a necessary component of competitive business, and brands need to adapt quickly to changing customer views. In particular, the coronavirus pandemic has made consumers more conscious about the broader impacts of human action, such… Continue reading Fashion consumers and CSR: issues and initiatives in 2022
In the fashion world, it’s virtually impossible to create products that meet consumer expectations and maintain a competitive edge without the right raw materials. As the first element in the highly complex fashion supply chain, raw materials make up the majority of production costs—up to 70%—while accounting for half of all quality issues. In the… Continue reading How to get fabrics right the first time
When online customer reviews were introduced in the 1990s, most fashion brands and retailers thought it was a terrible idea, but reviews can be an extremely beneficial tool if used wisely. The advancement of social networks and constant connectivity has given great power to consumers, but there is also power in customer reviews for businesses.… Continue reading Turning negative reviews into positive outcomes
Wasteful consumerism has reached a crisis point in the era of fast fashion, but the manufacturing of clothing itself also has dire impacts on the environment. After aviation, the fashion industry is the world’s second most polluting sector, generating around 92 million tonnes of textile waste and consuming 1.5 trillion liters of water each year.… Continue reading Fashion’s race for new materials: the risks and the rewards
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