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As eco-conscious consumerism continues to rise, sustainability has become a powerful marketing tool for brands and retailers. However, the process can backfire and actually damage brand reputation if your brand cannot prove its sustainability statements, or worse still, is accused of misleading customers with false claims. On the flip side, companies that successfully promote their… Continue reading Getting your green claims right

Growing demand for sustainable products from consumers, governments, and NGOs has made the use of recycled materials in fashion tremendously valuable to brands as well as the environment. The COVID-19 crisis has also deepened this engagement with sustainability, driving consumers to pressure fashion brands to consider their social and environmental impacts and uphold their responsibilities.… Continue reading Sustainability science: ensure your recycled polyester claims are genuine

Did you know that around 80% of chemicals in Asia are either produced locally or come from unknown sources? There are no guarantees that some of these chemicals don’t contain traces of hazardous substances, making your products and supply chains vulnerable. In 2020, one in four imported products were found to be non-compliant with REACH… Continue reading A sustainable solution: 0% risk of unexpected chemicals with Chem Scan Check™

Challenges such as the US/China trade war, the current global pandemic or the heavy dependence of South East Asian countries on Chinese raw materials lead many companies to seek to diversify their pool of production countries outside of Asia. This is often in an attempt to reduce the concentration risk and its possible impact on… Continue reading Sourcing Diversification: Producing in the EMEA Area

In fashion, it’s virtually impossible to create products that meet consumer expectations and maintain a competitive edge without the right raw materials. As the first element in the highly complex fashion supply chain, raw materials make up the majority of production costs—up to 70%—while accounting for half of all quality issues. It is therefore clear… Continue reading Better fashion starts with better raw materials