Gap Inc. and SgT will share the stage to present a webinar hosted by the AAFA (American Apparel and Footwear Association):
Topic: The Importance of Fit in Fashion and How to Get It Right
Date and Time: June 17, 2021 – 2:00 PM – 3:00 PM (EST)
A replay will be available on demand.
Did you know that 58% of fashion shoppers returned clothing and shoes because “they do not fit properly.”1
Getting the right fit in fashion is key: Everybody feels better in clothes that fit and flatter their body shape.
Most fashion brands will attest that creating the right fit for consumers is their primary style goal—and their biggest headache.
With the skyrocketing growth of e-commerce, and customers’ new fashion expectations, getting the right fit from the start is critical to long-term success.
Launching ill-fitting collections can impact:
- brand reputation
- customer loyalty
- profit margins and conversion rates
- and the future of our planet.
However, making fashion fit for business is challenging, especially when the risks both before and during production are not anticipated or mitigated.
In this webinar, Gap Inc. and SgT will share their experience and technical insights to help brands achieve the right fit in fashion every time.
Principales orientations :
- New challenges impacting fit in fashion
- Technical overview of what is causing fit-related issues
- Tips on how to mitigate risks associated with fit
Intervenants :
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Alex Thomas Alex Thomas is the Vice President of Global Quality at Gap Inc. He has spent his professional life between Europe and Asia working with various brands and retailers. In the 1990’s, Alex was based in Switzerland, India, Denmark and London working with various European fashion brands. In 2002, Alex moved to China to work with K-Swiss where he led the company’s portfolio of brands in China and SE Asia in many functions from Design and Development through to Operations, Production and Quality over a 10 year period. In 2012, Alex moved to VF Asia in Hong Kong, leading the Engineering teams and VF’s 3rd Way program. In 2018, Alex joined Gap Inc. in Hong Kong, where he is currently based, leading Global Quality Assurance on Product Quality, Technical Design, Product Integrity, Testing, Safety, Color and Fit CoE. |
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Cyrus Naderi Fort d'une vaste expérience en matière de sécurité, de conformité et de qualité des produits textiles pour divers marchés de destination, notamment l'Amérique du Nord, l'Amérique latine et l'Europe, Cyrus Naderi dirige les bureaux et les opérations de SgT dans la région EMEA, qui couvre l'Europe, le Moyen-Orient, la Turquie, l'Afrique, l'île Maurice, Madagascar et l'Amérique latine. Fort de son master en fabrication textile (ITECH, France), Cyrus supervise les solutions de qualité dans les domaines du prêt-à-porter, des vêtements pour enfants, du luxe et du haut de gamme, des vêtements de sport et d'extérieur, de la lingerie, des chaussures, des vêtements de travail et des sacs. Il a géré des usines dans le domaine des EPI (combinaisons de protection chimique étanches à l'air, combinaisons de résistance à la chaleur et protection anti-chute) et a supervisé des audits techniques et de conformité dans ses fonctions précédentes dans les secteurs de la mode, de la vente au détail et de la fabrication. |
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Marie-Annabelle Mermaz Marie-Annabelle is the CEO of SgT, among other leading functions within the Worms Safety Alliance. Her prior experience includes operational and management roles at a major French fashion retailer and the world’s 2nd largest shipping line. Marie-Annabelle has extensive expertise across different markets and production countries including the US, Asia, and Europe in supply chain management and textiles. In 2005 she relocated to Asia, working across China, India, South East Asia and finally Hong Kong. |
Source : Globaldata
