Gap Inc. and SgT will share the stage to present a webinar hosted by the AAFA (American Apparel and Footwear Association):
Topic: The Importance of Fit in Fashion and How to Get It Right
Date and Time: June 17, 2021 – 2:00 PM – 3:00 PM (EST)
A replay will be available on demand.
Did you know that 58% of fashion shoppers returned clothing and shoes because “they do not fit properly.”1
Getting the right fit in fashion is key: Everybody feels better in clothes that fit and flatter their body shape.
Most fashion brands will attest that creating the right fit for consumers is their primary style goal—and their biggest headache.
With the skyrocketing growth of e-commerce, and customers’ new fashion expectations, getting the right fit from the start is critical to long-term success.
Launching ill-fitting collections can impact:
- brand reputation
- customer loyalty
- profit margins and conversion rates
- and the future of our planet.
However, making fashion fit for business is challenging, especially when the risks both before and during production are not anticipated or mitigated.
In this webinar, Gap Inc. and SgT will share their experience and technical insights to help brands achieve the right fit in fashion every time.
- New challenges impacting fit in fashion
- Technical overview of what is causing fit-related issues
- Tips on how to mitigate risks associated with fit
Alex Thomas is the Vice President of Global Quality at Gap Inc. He has spent his professional life between Europe and Asia working with various brands and retailers. In the 1990’s, Alex was based in Switzerland, India, Denmark and London working with various European fashion brands. In 2002, Alex moved to China to work with K-Swiss where he led the company’s portfolio of brands in China and SE Asia in many functions from Design and Development through to Operations, Production and Quality over a 10 year period. In 2012, Alex moved to VF Asia in Hong Kong, leading the Engineering teams and VF’s 3rd Way program. In 2018, Alex joined Gap Inc. in Hong Kong, where he is currently based, leading Global Quality Assurance on Product Quality, Technical Design, Product Integrity, Testing, Safety, Color and Fit CoE.
With extensive experience in textile product safety, compliance and quality for a variety of destination markets including North America, Latin America, and Europe, Cyrus Naderi manages SgT offices and operations in the EMEA region, covering Europe, Middle East, Turkey, Africa, Mauritius, Madagascar, and Latin America. Drawing on his Masters in Textile Manufacturing (ITECH, France), Cyrus oversees quality solutions in ready-to-wear, children wear, luxury and high-end, outdoor and sportswear, lingerie, footwear, workwear, and bags.
He has managed factories in the PPE domain (airtight chemical protection suits, heat resistance suits, and anti-fall protection) and supervised technical and compliance audits in his previous roles in the fashion, retail and manufacturing industries.
Marie-Annabelle is the CEO of SgT, among other leading functions within the Worms Safety Alliance. Her prior experience includes operational and management roles at a major French fashion retailer and the world’s 2nd largest shipping line. Marie-Annabelle has extensive expertise across different markets and production countries including the US, Asia, and Europe in supply chain management and textiles. In 2005 she relocated to Asia, working across China, India, South East Asia and finally Hong Kong.