Focusing the effort on raw materials brings many benefits, allowing brands and retailers to bring to the market products that meet consumer expectations. On this webinar hosted by the AAFA (American Apparel & Footwear Association), SgT, invited Gap Inc. and NTX to give an illustration of this fundamental topic for textile and fashion, and on the the importance of a consumer centered approach that ensures better fashion from the earliest stages of the supply chain, starting with better raw materials.