{"id":3481,"date":"2022-05-22T21:41:06","date_gmt":"2022-05-22T21:41:06","guid":{"rendered":"https:\/\/sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/"},"modified":"2024-05-11T10:04:38","modified_gmt":"2024-05-11T10:04:38","slug":"letat-de-la-mode-2017-tendances-de-lindustrie-de-lhabillement","status":"publish","type":"post","link":"https:\/\/www.sgtgroup.net\/fr\/letat-de-la-mode-2017-tendances-de-lindustrie-de-lhabillement\/","title":{"rendered":"L'\u00e9tat de la mode : tendances 2017 de l'industrie de l'habillement"},"content":{"rendered":"

Selon la <\/span>L'indice mondial de la mode de McKinsey<\/span><\/a>Selon les estimations, le march\u00e9 mondial de l'habillement p\u00e8se 1 400 milliards de dollars et devrait atteindre 1 285 milliards de dollars aux \u00c9tats-Unis, 1 440 milliards de dollars dans l'Union europ\u00e9enne et un chiffre stup\u00e9fiant de 1 540 milliards de dollars en Chine.<\/span><\/p>\n

Malgr\u00e9 ces chiffres gagnants, 2016 a \u00e9t\u00e9 l'une des ann\u00e9es les plus difficiles pour l'industrie de la mode. Le vote du Brexit au Royaume-Uni, la volatilit\u00e9 du march\u00e9 boursier chinois, les attentats terroristes en France ainsi que la sp\u00e9culation et l'incertitude de l'\u00e9lection am\u00e9ricaine ont fait des ravages dans l'ensemble de l'industrie de la mode. Un secteur qui s'est habitu\u00e9 \u00e0 une croissance annuelle de 5,5% a connu sa premi\u00e8re chute \u00e9conomique au cours de la derni\u00e8re d\u00e9cennie.<\/p>\n

Toutefois, d'apr\u00e8s <\/span>Rapport 2017 sur l'\u00e9tat de la mode<\/span><\/a> Malgr\u00e9 les r\u00e9percussions de la s\u00e9rie d'\u00e9v\u00e9nements survenus en 2016, de nombreux chefs d'entreprise du secteur de la mode se sont montr\u00e9s optimistes pour 2017, et les tendances de l'industrie de l'habillement ne s'en sont pas moins am\u00e9lior\u00e9es :<\/span><\/p>\n

\"Rapport<\/p>\n

Tendances de l'industrie de l'habillement en 2017<\/span><\/h2>\n

Chaque ann\u00e9e apporte son lot de nouveaux d\u00e9fis, mais il est \u00e9vident que chaque ann\u00e9e les habitudes d'achat des clients changent et que les marques continuent d'explorer de nouvelles voies pour atteindre leurs clients. Il est essentiel pour les marques de se diff\u00e9rencier de la concurrence et de s\u00e9duire leurs march\u00e9s.<\/span><\/p>\n

Maintenant que nous sommes \u00e0 plus de la moiti\u00e9 de l'ann\u00e9e 2017, nous allons fournir une vue d'ensemble de certaines des tendances de l'industrie de l'habillement en 2017 que nous avons observ\u00e9es jusqu'\u00e0 pr\u00e9sent :<\/span><\/p>\n

Adaptation et personnalisation en temps r\u00e9el<\/strong><\/h3>\n

Les enseignes de la grande distribution sont de plus en plus conscientes que les clients veulent \u00eatre ma\u00eetres non seulement du moment et de l'endroit o\u00f9 ils ach\u00e8tent des produits, mais aussi de la nature de leurs achats. L'approche \"taille unique\" n'est plus d'actualit\u00e9. Les clients veulent avoir leur mot \u00e0 dire dans la conception du produit et veulent pouvoir acheter quelque chose qui leur est propre. En voici un exemple, <\/span>Nathan Kong<\/span><\/a> a collabor\u00e9 avec Tailor2go et propose une nouvelle exp\u00e9rience d'achat : un tailleur se rend \u00e0 votre domicile ou sur votre lieu de travail et vous fournit des v\u00eatements d'ext\u00e9rieur sur mesure gr\u00e2ce \u00e0 une technologie de pointe de balayage corporel en 3D. Autre exemple, des marques comme <\/span>Topshop<\/span><\/a> offrent \u00e0 leurs clients des services de personnalisation et de monogramme en magasin.<\/span><\/p>\n

Les boutiques de commerce \u00e9lectronique continuent de se d\u00e9velopper<\/strong><\/h3>\n

\"Tendances<\/strong><\/p>\n

Ce n'est pas une surprise. De plus en plus de d\u00e9taillants prennent le virage du num\u00e9rique en s'assurant que leur entreprise est accessible \u00e0 la communaut\u00e9 en ligne. Ils veillent \u00e9galement \u00e0 ce que leurs sites web soient mis \u00e0 jour, personnalis\u00e9s et, surtout, am\u00e9liorent l'exp\u00e9rience de l'utilisateur mobile. Les rapports indiquent que les clients qui utilisent des appareils mobiles passent huit fois plus de temps \u00e0 faire des achats que s'ils se rendaient dans un magasin de briques et de mortier. Les ventes au d\u00e9tail en ligne augmentent en moyenne de 10% chaque ann\u00e9e, et nous pouvons donc nous attendre \u00e0 ce que cette tendance s'accentue encore \u00e0 l'avenir. <\/span><\/p>\n

La qualit\u00e9 devient une priorit\u00e9<\/strong><\/h3>\n

Les acheteurs ont la possibilit\u00e9 de se faire une id\u00e9e plus pr\u00e9cise de la qualit\u00e9 et de la facilit\u00e9 d'utilisation des produits en effectuant une recherche en ligne et en lisant les commentaires des clients pr\u00e9c\u00e9dents. Cet aspect des achats est devenu de plus en plus important, en particulier pour les acheteurs en ligne, car il est possible que le produit qu'ils re\u00e7oivent ne r\u00e9ponde pas aux m\u00eames normes de qualit\u00e9 que le produit qu'ils ont achet\u00e9 en ligne. Les acheteurs sont tributaires des avis et prennent leurs d\u00e9cisions d'achat en fonction de ce que les autres acheteurs ont \u00e0 dire sur un produit. Dans un autre exemple de Topshop, le d\u00e9taillant propose une section d'\u00e9valuation sur son site web, o\u00f9 les clients peuvent r\u00e9diger un avis sur l'un de ses produits pour que les autres acheteurs puissent le lire.<\/span><\/p>\n

T\u00e9l\u00e9chargez gratuitement notre guide visuel de gestion de la qualit\u00e9 en 8 \u00e9tapes pour am\u00e9liorer la qualit\u00e9 ici.<\/a><\/p>\n

Drones de livraison<\/strong><\/h3>\n

\"Tendances<\/strong><\/p>\n

L'utilisation de drones de livraison est un sujet qui a pris de l'ampleur ces derni\u00e8res ann\u00e9es. <\/span>Prime Air d'Amazon<\/span><\/a> et <\/span>Le projet Wing de Google<\/span><\/a> au premier plan. M\u00eame si cette tendance de l'industrie de l'habillement est encore loin d'\u00eatre int\u00e9gr\u00e9e dans le march\u00e9 mondial de l'habillement, Amazon a commenc\u00e9 \u00e0 faire quelques progr\u00e8s cette ann\u00e9e. Il a fait son <\/span>premi\u00e8re prestation publique r\u00e9ussie<\/span><\/a> Ces drones ont le potentiel d'am\u00e9liorer consid\u00e9rablement l'exp\u00e9rience et la satisfaction des clients du commerce de d\u00e9tail en leur permettant de se faire livrer rapidement des colis \u00e0 moindre co\u00fbt. Toutefois, pour qu'Amazon puisse exploiter les drones de livraison aux \u00c9tats-Unis, il faudra attendre que l'administration f\u00e9d\u00e9rale de l'aviation \u00e9tablisse un ensemble de r\u00e8gles de vol.<\/span><\/p>\n

Lire aussi :\u00a0<\/span>Le contr\u00f4le de la qualit\u00e9 des textiles doit-il \u00eatre co\u00fbteux ?<\/a><\/p>\n

Quelles sont les tendances 2017 en mati\u00e8re de marques de v\u00eatements que votre marque a suivies ? Quelles sont vos pr\u00e9visions sur l'\u00e9tat de la mode pour le reste de l'ann\u00e9e 2017 ? <\/i><\/p>","protected":false},"excerpt":{"rendered":"

According to the McKinsey Global Fashion Index, the global apparel market is estimated to be worth $2.7 trillion and is expected to grow to $285 billion in the USA, $440 billion in the EU and a staggering $540 billion in China.<\/p>","protected":false},"author":2,"featured_media":3482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","entry"],"acf":[],"yoast_head":"\nSgT - The State of Fashion: 2017 Apparel Industry Trends<\/title>\n<meta name=\"description\" content=\"A comprehensive view of some of the 2017 apparel industry trends: Real-time customization and personalization, e-commerce...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sgtgroup.net\/fr\/letat-de-la-mode-2017-tendances-de-lindustrie-de-lhabillement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of Fashion: 2017 Apparel Industry Trends\" \/>\n<meta property=\"og:description\" content=\"A comprehensive view of some of the 2017 apparel industry trends: Real-time customization and personalization, e-commerce...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sgtgroup.net\/fr\/letat-de-la-mode-2017-tendances-de-lindustrie-de-lhabillement\/\" \/>\n<meta property=\"og:site_name\" content=\"SgT, The Textile Quality Experts\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-22T21:41:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-11T10:04:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sgtgroup.net\/wp-content\/uploads\/2022\/05\/The-State-of-Fashion-2017-Apparel-Industry-Trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2276\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SGT Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"SGT Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/\"},\"author\":{\"name\":\"SGT Admin\",\"@id\":\"https:\/\/www.sgtgroup.net\/#\/schema\/person\/c5983b85c2f8d355f1ea5c41a7d45f85\"},\"headline\":\"The State of Fashion: 2017 Apparel Industry Trends\",\"datePublished\":\"2022-05-22T21:41:06+00:00\",\"dateModified\":\"2024-05-11T10:04:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/\"},\"wordCount\":740,\"publisher\":{\"@id\":\"https:\/\/www.sgtgroup.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sgtgroup.net\/wp-content\/uploads\/2022\/05\/The-State-of-Fashion-2017-Apparel-Industry-Trends.jpg\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/\",\"url\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/\",\"name\":\"SgT - 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