{"id":3477,"date":"2022-05-22T21:41:06","date_gmt":"2022-05-22T21:41:06","guid":{"rendered":"https:\/\/sgtgroup.net\/4-reasons-your-brand-isnt-achieving-its-apparel-quality-goals\/"},"modified":"2024-05-11T10:04:46","modified_gmt":"2024-05-11T10:04:46","slug":"4-raisons-pour-lesquelles-votre-marque-natteint-pas-ses-objectifs-en-matiere-de-qualite-des-vetements","status":"publish","type":"post","link":"https:\/\/www.sgtgroup.net\/fr\/4-raisons-pour-lesquelles-votre-marque-natteint-pas-ses-objectifs-en-matiere-de-qualite-des-vetements\/","title":{"rendered":"4 raisons pour lesquelles votre marque n'atteint pas ses objectifs en mati\u00e8re de qualit\u00e9 des v\u00eatements"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La qualit\u00e9 des v\u00eatements est primordiale pour les marques. Il suffit d'un seul \"mauvais lot\" pour causer des dommages irr\u00e9versibles \u00e0 votre r\u00e9putation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si c'est le genre de sc\u00e9nario qui vous emp\u00eache de dormir, d\u00e9couvrez ces quatre causes potentielles de mauvaise qualit\u00e9 et nos suggestions sur la mani\u00e8re de les att\u00e9nuer ou de les \u00e9viter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><!--more--><span><\/span><\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><span>L'industrie de la mode pose de nombreux d\u00e9fis<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span>Selon le <\/span><a href=\"https:\/\/images.businessoffashion.com\/site\/uploads\/2016\/11\/The_State_of_Fashion_2017.pdf\" target=\"_blank\" rel=\"noopener\">Rapport sur l'\u00e9tat de la mode 2017<\/a><span>Les d\u00e9fis les plus pressants auxquels sont confront\u00e9s les dirigeants du secteur de la mode sont les suivants :<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span>Faire face \u00e0 la volatilit\u00e9 des march\u00e9s, \u00e0 l'incertitude et aux mutations de l'\u00e9conomie mondiale<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Croissance des ventes et de la rentabilit\u00e9<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Concurrence accrue des acteurs en ligne<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Am\u00e9lioration de la cha\u00eene d'approvisionnement<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Diminution du trafic pi\u00e9tonnier<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>La rapidit\u00e9 du cycle mondial de la mode<\/span><\/span><\/li>\n<\/ul>\n<div>\n<p><span style=\"font-weight: 400;\">Les propri\u00e9taires de marques sont \u00e9galement soumis \u00e0 une pression consid\u00e9rable pour suivre les derni\u00e8res tendances du secteur et se conformer aux exigences des r\u00e9gulateurs internationaux, tout en essayant de respecter les normes de qualit\u00e9 de la production. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est compr\u00e9hensible que des probl\u00e8mes de qualit\u00e9 des v\u00eatements surviennent parfois lorsqu'il y a tant d'autres d\u00e9fis \u00e0 relever.&nbsp;<\/span>cet article vous \u00e9clairera sur les raisons de cette situation et vous proposera quelques solutions concr\u00e8tes.<\/p>\n<p><strong>Voici 4 raisons pour lesquelles vous n'atteignez peut-\u00eatre pas vos objectifs de qualit\u00e9 en mati\u00e8re de v\u00eatements et de produits souples :<\/p>\n<p> <\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">1. Inspection et analyse inefficaces des mati\u00e8res premi\u00e8res<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2723484\/Blog%20images\/July\/Ineffective%20Raw%20Materials%20Inspection%20&amp;%20Analysis.jpg\" alt=\"Ineffective Raw Materials Inspection &amp; Analysis\" width=\"784\" title=\"Ineffective Raw Materials Inspection &amp; Analysis\" caption=\"false\" data-constrained=\"true\" style=\"width: 784px;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/fr\/solutions-pour-le-controle-de-la-qualite-des-textiles\/linspection-des-tissus-et-des-matieres-premieres\/\" rel=\"noopener\" target=\"_blank\">Garantir la qualit\u00e9 des mati\u00e8res premi\u00e8res entrantes<\/a> est une premi\u00e8re \u00e9tape cruciale pour la production de biens de haute qualit\u00e9. Le concept \"garbage in, garbage out\" s'applique ici. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est important d'identifier les mat\u00e9riaux non conformes avant le d\u00e9but de la production, ce qui permettra d'am\u00e9liorer les performances op\u00e9rationnelles, d'accro\u00eetre le niveau de qualit\u00e9 et d'\u00e9conomiser du temps et de l'argent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ceci est particuli\u00e8rement important pour les marques dont les cha\u00eenes d'approvisionnement se trouvent dans les pays en d\u00e9veloppement, car des probl\u00e8mes li\u00e9s aux mati\u00e8res premi\u00e8res peuvent survenir dans ces pays. C'est peut-\u00eatre culturel ou d\u00fb \u00e0 un manque d'organisation, mais il n'est pas toujours possible de faire confiance \u00e0 la qualit\u00e9 que les fournisseurs vous offrent, \u00e0 moins que vous n'ayez \u00e9tabli avec eux une relation \u00e0 long terme qui fonctionne. De plus, il est pr\u00e9f\u00e9rable que vous participiez \u00e0 l'audit et au contr\u00f4le de la qualit\u00e9 des mati\u00e8res premi\u00e8res provenant de ces fournisseurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lorsque les mati\u00e8res premi\u00e8res arrivent des fournisseurs, ou m\u00eame lorsqu'elles se trouvent encore dans leurs locaux, vous devez les inspecter :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span>Que l'on vous donne le mat\u00e9riel ad\u00e9quat<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Qualit\u00e9 du mat\u00e9riel<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>D\u00e9fauts du mat\u00e9riel<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Taille des pi\u00e8ces<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Cette couleur est coh\u00e9rente<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vous r\u00e9duirez ainsi le risque de rencontrer des probl\u00e8mes de qualit\u00e9 plus tard au cours de votre processus de production, car vous saurez que la mati\u00e8re premi\u00e8re est saine d\u00e8s le d\u00e9part.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il vaut probablement la peine d'investir dans votre cha\u00eene d'approvisionnement au sens large, afin d'aider vos fournisseurs \u00e0 s'approvisionner avec les meilleurs mat\u00e9riaux locaux qui r\u00e9pondent \u00e0 vos attentes en termes de qualit\u00e9 et de coh\u00e9rence, mais bien s\u00fbr, cela n'offrira un retour sur investissement positif que si les fournisseurs en question adh\u00e8rent \u00e0 vos demandes et continuent \u00e0 s'efforcer de maintenir cette qualit\u00e9.<\/span><\/p>\n<h2>&nbsp;<\/h2>\n<h2><span style=\"font-weight: 400;\">2. Information insuffisante et communication inefficace<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"\/fr\/blog-sur-la-gestion-de-la-qualite-des-textiles\/comment-mieux-gerer-les-relations-avec-les-fournisseurs-de-vetements\/\" rel=\"noopener\" target=\"_blank\">Communication efficace avec les fournisseurs<\/a> est essentiel pour garantir que toutes vos normes de qualit\u00e9 et vos attentes sont satisfaites. Des probl\u00e8mes peuvent souvent survenir lorsque l'usine est situ\u00e9e \u00e0 l'\u00e9tranger, car la barri\u00e8re de la langue et le d\u00e9calage horaire peuvent entra\u00eener des retards et un manque d'informations. En outre, les probl\u00e8mes li\u00e9s \u00e0 un manque d'informations surviennent lorsque les usines organisent des r\u00e9unions de production hebdomadaires et que les informations compl\u00e8tes et correctes ne sont pas transmises \u00e0 l'\u00e9quipe de production. L'\u00e9quipe de production poursuit la production en masse sans approbation en raison de la pression exerc\u00e9e par le calendrier de livraison, ce qui entra\u00eene des d\u00e9fauts et d'autres probl\u00e8mes de qualit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour r\u00e9soudre ce probl\u00e8me, veillez \u00e0 ce qu'une ligne de communication ouverte et transparente existe \u00e0 tout moment entre vous, vos fournisseurs, vos fabricants et vos travailleurs. \u00c0 l'aide des t\u00e9l\u00e9communications, assurez-vous que vos fournisseurs et fabricants disposent de tous les documents n\u00e9cessaires concernant les sp\u00e9cifications de vos produits, les PPS, les dates de livraison, etc. et veillez \u00e0 visiter r\u00e9guli\u00e8rement l'usine.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous ne pouvez pas vous rendre r\u00e9guli\u00e8rement dans les locaux de vos fournisseurs, envisagez de faire appel \u00e0 un prestataire de services d'assurance qualit\u00e9, tel que SgT, qui dispose de sp\u00e9cialistes de la qualit\u00e9 sur le terrain dans le pays de votre fournisseur, capables d'\u00e9valuer, de communiquer et d'inspecter les fournisseurs pour vous.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">{{cta(\u20183e290539-06e3-499a-8278-b4b449b8da41\u2032,\u2019justifycenter\u2019)}}<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>3. D\u00e9penses impr\u00e9vues dues \u00e0 la gestion interne de la qualit\u00e9<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2723484\/Blog%20images\/July\/Unexpected%20Expenses%20due%20to%20Internal%20Quality%20Management.jpg\" alt=\"Unexpected Expenses due to Internal Quality Management\" width=\"784\" title=\"Unexpected Expenses due to Internal Quality Management\" caption=\"false\" data-constrained=\"true\" style=\"width: 784px;\"><\/p>\n<p><span style=\"font-weight: 400;\">De nombreux propri\u00e9taires de marques ne r\u00e9alisent pas qu'il existe des <\/span><a href=\"http:\/\/www.sgtgroup.net\/fr\/blog-sur-la-gestion-de-la-qualite-des-textiles\/the-hidden-costs-of-internal-apparel-quality-management\/\" target=\"_blank\" rel=\"noopener\">de nombreux co\u00fbts cach\u00e9s<\/a><span style=\"font-weight: 400;\"> de g\u00e9rer vos syst\u00e8mes de qualit\u00e9 en interne plut\u00f4t que d'opter pour des solutions de qualit\u00e9 externalis\u00e9es. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces d\u00e9penses impr\u00e9vues peuvent \u00eatre qualifi\u00e9es de \"co\u00fbt de la qualit\u00e9\" et peuvent avoir des effets n\u00e9gatifs sur les objectifs de votre marque, tout en entra\u00eenant une diminution du retour sur investissement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le COQ est compos\u00e9 des co\u00fbts suivants : <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">L'argent qu'une usine doit d\u00e9penser pour l'inspection des v\u00eatements et des mat\u00e9riaux<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Formation d'un personnel de qualit\u00e9 et salaires<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Main d'\u0153uvre pour les travaux de r\u00e9paration afin de s'assurer que les produits r\u00e9pondent aux normes de qualit\u00e9<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Rectifier et retravailler les v\u00eatements d\u00e9fectueux<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Heureusement, <a href=\"\/fr\/blog-sur-la-gestion-de-la-qualite-des-textiles\/le-controle-de-la-qualite-des-textiles-doit-il-etre-couteux\/\" rel=\"noopener\" target=\"_blank\">le contr\u00f4le de la qualit\u00e9 des textiles <\/a><\/span><a href=\"\/fr\/blog-sur-la-gestion-de-la-qualite-des-textiles\/le-controle-de-la-qualite-des-textiles-doit-il-etre-couteux\/\" rel=\"noopener\" target=\"_blank\">n'a pas besoin d'\u00eatre co\u00fbteux<\/a><span style=\"font-weight: 400;\">. La solution simple \u00e0 ce probl\u00e8me serait d'envisager des solutions de gestion de la qualit\u00e9 textile externalis\u00e9es, qui pr\u00e9sentent de nombreux avantages pour votre marque, l'un des principaux \u00e9tant le rapport co\u00fbt-efficacit\u00e9.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Pour en savoir plus sur les avantages de l'externalisation de la gestion de la qualit\u00e9 textile, <\/strong><strong><a href=\"http:\/\/www.sgtgroup.net\/fr\/blog-sur-la-gestion-de-la-qualite-des-textiles\/avantages-de-lexternalisation-de-la-gestion-de-la-qualite-des-textiles\/\" target=\"_blank\" rel=\"noopener\">cliquez ici.<\/a><\/strong><\/p>\n<h2>&nbsp;<\/h2>\n<h2><span style=\"font-weight: 400;\">4. Une raison d'\u00eatre et des objectifs de la marque non d\u00e9finis et peu clairs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il est essentiel de d\u00e9finir clairement l'objectif de la marque pour \u00e9tablir un lien avec le march\u00e9 cible et d\u00e9finir les objectifs de la marque qui aideront les gestionnaires, <a href=\"\/fr\/blog-sur-la-gestion-de-la-qualite-des-textiles\/comment-mieux-gerer-les-relations-avec-les-fournisseurs-de-vetements\/\" target=\"_blank\" rel=\"noopener\">suppliers<\/a>, inspectors and factory workers establish clear job objectives. Having a defined brand purpose also outlines what your brand stands for, making it easier for manufacturers to stay motivated while working towards common goals and long-term vision. &nbsp;<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Why does your brand exist, other than to just make a profit?<\/span><\/em><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know that you offer apparel, but can you define your brand as succinctly as these famous brands do?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Chanel<\/strong>: <em>&#8220;To be the Ultimate House of Luxury, defining style and creating desire, now and forever.&#8221;<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Patagonia:<\/strong><em> &#8220;Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.&#8221;<br \/><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Warby Parker:<\/strong><em> &#8220;To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.&#8221;<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your team, and indeed your suppliers, do not understand the values of the products that they&#8217;re responsible for making, how can they subsequently live up to consumer expectations? This is especially true with apparel, where the &#8216;ethos&#8217; of a brand is actually one of the major USPs for consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defined brand purpose and goals will ensure consistency within the organization, including on the factory where garments are made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides guidance and direction, facilitates planning, motivates and inspires employees, and helps you to control and evaluate brand performance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When determining your brand purpose and targets, it\u2019s important to ensure that they are specific, measurable, achievable, realistic and time-specific. Ensure that your goals are reviewed regularly and that they are known and readily available to your organization&#8217;s supply chain. Having clear brand goals will make sure that you meet your brand\u2019s quality standards consistently and efficiently&nbsp;<span>help to <a href=\"\/fr\/blog-sur-la-gestion-de-la-qualite-des-textiles\/how-to-grow-your-apparel-brand-without-sacrificing-quality\/\" target=\"_blank\" rel=\"noopener\">grow your apparel brand<\/a><\/span>.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Have you experienced any issues with meeting your brand\u2019s goals in the past? Why is this and what remedies did you take? Do you have any questions regarding how to meet your brand\u2019s apparel quality goals? Please feel free to leave a comment below. We\u2019d love to get in touch!<\/span><\/i><\/p>\n<hr>\n<p><i><span style=\"font-weight: 400;\">{{cta(&#8216;1f70199b-91b8-4886-92dd-fafc5f3c3b19&#8242;,&#8217;justifycenter&#8217;)}}<\/span><\/i><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apparel quality is paramount for brands. It only takes one &#8216;bad batch&#8217; to cause irreversible damage to your reputation. If this is the kind of scenario which keeps you up at night, explore these four potential causes of poor quality and our suggestions as to how you can mitigate or avoid them altogether.<\/p>","protected":false},"author":2,"featured_media":3478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Reasons Your Brand Isn&#039;t Achieving Its Apparel Quality Goals - SgT, The Textile Quality Experts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sgtgroup.net\/fr\/4-raisons-pour-lesquelles-votre-marque-natteint-pas-ses-objectifs-en-matiere-de-qualite-des-vetements\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Reasons Your Brand Isn&#039;t Achieving Its Apparel Quality Goals\" \/>\n<meta property=\"og:description\" content=\"Apparel quality is paramount for brands. It only takes one &#8216;bad batch&#8217; to cause irreversible damage to your reputation. 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