{"id":3287,"date":"2022-05-22T21:38:39","date_gmt":"2022-05-22T21:38:39","guid":{"rendered":"https:\/\/sgtgroup.net\/denim-technical-answers-to-recurring-inconsistencies\/"},"modified":"2024-05-11T10:05:51","modified_gmt":"2024-05-11T10:05:51","slug":"denim-reponses-techniques-incoherences-recurrentes","status":"publish","type":"post","link":"https:\/\/www.sgtgroup.net\/fr\/denim-reponses-techniques-incoherences-recurrentes\/","title":{"rendered":"Denim : R\u00e9ponses techniques aux incoh\u00e9rences r\u00e9currentes"},"content":{"rendered":"

Les ic\u00f4nes du denim sont omnipr\u00e9sentes dans le monde de la mode, des Daisy Dukes des ann\u00e9es 1970 \u00e0 la pochette classique de l'album de Bruce Springsteen en 1984, en passant par le fameux rendez-vous en denim de Britney Spears et Justin Timberlake en 2001. En tant que tissu le plus durable de la mode Le denim, qui est aim\u00e9 de tous, est toujours en demande et ne se d\u00e9mode jamais. Des centaines de millions de paires de jeans sont vendues chaque ann\u00e9e.<\/span>La valeur du march\u00e9 du denim devrait atteindre 105 milliards de dollars d'ici \u00e0 2023.
\n<\/span><\/p>\n

<\/p>\n

L'un des principaux moteurs de cette croissance est l'essor de la fabrication durable, acc\u00e9l\u00e9r\u00e9 par les effets de la directive COVID-19. Les entreprises cherchent d\u00e9sormais \u00e0 raccourcir et \u00e0 optimiser leurs cha\u00eenes d'approvisionnement gr\u00e2ce \u00e0 des processus de production plus rapides et plus localis\u00e9s. Du c\u00f4t\u00e9 des consommateurs, ils se concentrent sur l'essentiel et ach\u00e8tent moins d'articles, qu'ils veulent donc plus durables. <\/span><\/span><\/p>\n

Voici quelques-uns des d\u00e9fis que les marques de denim doivent relever<\/span>sider.<\/span>
\n<\/span><\/p>\n

<\/h3>\n

Qualit\u00e9 et durabilit\u00e9 : une combinaison parfaite<\/h3>\n

Selon une \u00e9tude men\u00e9e par Cotton Incorporated aupr\u00e8s des consommateurs, le denim est le produit vestimentaire le plus mal not\u00e9 chez 30%. Les principales plaintes portent sur la d\u00e9coloration, le r\u00e9tr\u00e9cissement, la reprise de l'\u00e9lasticit\u00e9, l'usure et la d\u00e9chirure, et l'odeur. Les mesures de r\u00e9duction des co\u00fbts, telles que les tissus fins et les changements de teneur en fibres, affectent la qualit\u00e9 - et les acheteurs s'en rendent compte. Bon nombre de ces probl\u00e8mes de performance peuvent \u00e9galement \u00eatre \u00e9vit\u00e9s gr\u00e2ce \u00e0 un traitement textile plus pr\u00e9cis et plus avanc\u00e9.<\/span><\/p>\n

Avec 96% de consommateurs am\u00e9ricains poss\u00e9dant en moyenne sept paires de jeans, les hommes et les femmes sont parfaitement conscients de ce qu'ils attendent de leurs jeans. De nombreux fabricants attesteront que la cr\u00e9ation de la bonne coupe pour les consommateurs est leur plus grand casse-t\u00eate. Les tissus ont des retraits diff\u00e9rents et l'\u00e9lasticit\u00e9 du denim a tendance \u00e0 s'estomper facilement, transformant une paire de jeans bien ajust\u00e9e en une d\u00e9ception exag\u00e9r\u00e9ment \u00e9tir\u00e9e et affaiss\u00e9e apr\u00e8s quelques port\u00e9s et lav\u00e9s. <\/span><\/span><\/p>\n

La coupe confortable et flatteuse recherch\u00e9e par les consommateurs rend \u00e9galement les jeans notoirement risqu\u00e9s \u00e0 acheter en ligne. Dans une enqu\u00eate r\u00e9cente men\u00e9e par Econsultancy, 29,5% des consommateurs ont identifi\u00e9 les jeans comme le produit le plus difficile \u00e0 acheter sur Internet - la cat\u00e9gorie de v\u00eatements la plus \u00e9lev\u00e9e par une marge significative. Il en r\u00e9sulte un nombre \u00e9lev\u00e9 de retours et de \"bracketing\" (commande de plusieurs tailles d'un m\u00eame article et retour de celles qui ne conviennent pas), ce qui entra\u00eene des pertes consid\u00e9rables pour les d\u00e9taillants en ligne. En outre, les v\u00eatements sont g\u00e9n\u00e9ralement cr\u00e9\u00e9s en fonction des chiffres de vente avant que les retours ne s'accumulent, ce qui entra\u00eene des stocks exc\u00e9dentaires, des perturbations de la cha\u00eene d'approvisionnement et des risques pour l'environnement.<\/span><\/p>\n

 <\/p>\n

Concevoir un denim plus respectueux de l'environnement<\/h3>\n

Le monde peut aimer le denim, mais traditionnellement, le denim n'aime pas le monde en retour. Selon Greenpeace, 1,7 million de tonnes de produits chimiques sont utilis\u00e9s pour produire deux milliards de paires de jeans chaque ann\u00e9e, la consommation d'eau atteignant 7 000 litres par paire.<\/span><\/p>\n

Les probl\u00e8mes commencent g\u00e9n\u00e9ralement avant le processus de teinture, lorsque le fil de coton est lav\u00e9 et blanchi \u00e0 plusieurs reprises avec des d\u00e9tergents qui polluent l'eau.\u00a0<\/span><\/p>\n

La teinture qui s'ensuit utilise \u00e9galement une grande quantit\u00e9 d'eau et de produits chimiques, et le filage et le tissage qui s'ensuivent demandent de l'\u00e9nergie.\u00a0<\/span>\u00a0Cependant, c'est au cours de la phase de finition que le denim subit le plus de dommages. Pour obtenir l'aspect \"us\u00e9\" embl\u00e9matique du denim, il est g\u00e9n\u00e9ralement blanchi et lav\u00e9 m\u00e9caniquement \u00e0 l'aide de pierres qui doivent \u00eatre extraites et transport\u00e9es. Les jeans sont souvent lav\u00e9s plusieurs fois pour cr\u00e9er l'aspect \"habill\u00e9\" que la plupart des utilisateurs appr\u00e9cient, ce qui consomme encore plus d'eau.<\/span><\/p>\n

Un autre probl\u00e8me de durabilit\u00e9 concernant les jeans est que la plupart d'entre eux finissent dans les d\u00e9charges. Les alternatives moins ch\u00e8res ne sont g\u00e9n\u00e9ralement pas durables et incitent les consommateurs \u00e0 acheter d'innombrables paires tout au long de leur vie. Les jeans extensibles sont encore pires pour les d\u00e9charges, car les fibres synth\u00e9tiques qu'ils contiennent ne se d\u00e9composent pas et ne peuvent pas \u00eatre recycl\u00e9es. Il est \u00e9galement difficile de recycler les accessoires m\u00e9talliques que l'on trouve couramment dans les jeans, tels que les fermetures \u00e0 glissi\u00e8re, les boutons et les rivets.<\/span><\/p>\n

 <\/p>\n

Les consommateurs exigent des changements<\/h3>\n
Une forte augmentation du consum\u00e9risme \u00e9coconscient - en particulier chez les mill\u00e9niaux - fait pression sur les marques du monde entier pour qu'elles cr\u00e9ent des produits plus durables. Selon un rapport d'Edited, les produits de d\u00e9tail d\u00e9crits comme \"durables\" ont augment\u00e9 de 125% depuis 2017. Le Shelton Group a r\u00e9cemment publi\u00e9 des donn\u00e9es r\u00e9v\u00e9lant que 90% des millennials ach\u00e8teraient \u00e0 une marque s'ils avaient confiance en ses pratiques commerciales environnementales et sociales, et que 95% d'entre eux recommanderaient ce type de marque \u00e0 un ami.<\/div>\n

L'industrie du denim doit prendre en compte l'\u00e9volution mondiale vers la durabilit\u00e9 en introduisant des choix \u00e9cologiques tout au long du cycle de vie du produit. Le prochain d\u00e9fi consistera \u00e0 \u00e9viter l'\u00e9coblanchiment (greenwashing) par le biais d'autod\u00e9clarations et d'affirmations de durabilit\u00e9 qui \u00e9chappent aux consommateurs sceptiques ou qui les induisent m\u00eame en erreur. Des certifications et des processus appropri\u00e9s qui valident les efforts en mati\u00e8re de d\u00e9veloppement durable peuvent aider les marques de denim \u00e0 susciter la confiance, la loyaut\u00e9 et une croissance durable.. <\/span><\/p>\n

<\/h3>\n

SgT offre des solutions techniques et environnementales flexibles sp\u00e9cifiquement pour l'industrie du denim. <\/strong><\/p>\n

Contactez nos experts en qualit\u00e9 textile d\u00e8s aujourd'hui.<\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Les ic\u00f4nes du denim sont omnipr\u00e9sentes dans la mode, des Daisy Dukes des ann\u00e9es 1970 \u00e0 la pochette classique de l'album de Bruce Springsteen en 1984, en passant par le fameux rendez-vous en denim de Britney Spears et Justin Timberlake en 2001. En tant que tissu le plus durable de la mode et aim\u00e9 de tous, le denim est toujours en demande et ne se d\u00e9mode jamais. Des centaines de millions de paires de jeans... Poursuivre la lecture Denim : R\u00e9ponses techniques aux incoh\u00e9rences r\u00e9currentes<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":3288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-3287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","entry"],"acf":[],"yoast_head":"\nDenim: Technical Answers to Recurring Inconsistencies<\/title>\n<meta name=\"description\" content=\"The denim industry ought to address the global shift toward sustainability by introducing eco-friendly choices across the product lifecycle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sgtgroup.net\/fr\/denim-reponses-techniques-incoherences-recurrentes\/\" \/>\n<meta property=\"og:locale\" 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