{"id":3237,"date":"2022-05-23T23:38:10","date_gmt":"2022-05-23T23:38:10","guid":{"rendered":"https:\/\/sgtgroup.net\/sustainability-science-ensure-your-recycled-polyester-claims-are-genuine\/"},"modified":"2024-05-11T10:04:12","modified_gmt":"2024-05-11T10:04:12","slug":"durabilite-garantir-lauthenticite-de-vos-demandes-de-rpet","status":"publish","type":"post","link":"https:\/\/www.sgtgroup.net\/fr\/durabilite-garantir-lauthenticite-de-vos-demandes-de-rpet\/","title":{"rendered":"Science de la durabilit\u00e9 : assurez-vous de la v\u00e9racit\u00e9 de vos affirmations concernant le rPET"},"content":{"rendered":"<p>La demande croissante de produits durables de la part des consommateurs, des gouvernements et des ONG a rendu l'utilisation de mat\u00e9riaux recycl\u00e9s dans la mode extr\u00eamement pr\u00e9cieuse pour les marques et pour l'environnement. La crise du COVID-19 a \u00e9galement renforc\u00e9 cet engagement en faveur du d\u00e9veloppement durable, poussant les consommateurs \u00e0 faire pression sur les marques de mode pour qu'elles prennent en compte leur impact social et environnemental et qu'elles assument leurs responsabilit\u00e9s. <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/survey-consumer-sentiment-on-sustainability-in-fashion\">Enqu\u00eate sur le sentiment des consommateurs en 2020 r\u00e9alis\u00e9e par McKinsey and Company<\/a> a r\u00e9v\u00e9l\u00e9 que 67% des consommateurs consid\u00e8rent l'utilisation de mat\u00e9riaux durables comme un facteur d'achat important, et 63% consid\u00e8rent la promotion de la durabilit\u00e9 par une marque de la m\u00eame mani\u00e8re.<\/p>\n<p><!--more--><\/p>\n<p>Dans l'industrie de la mode et de l'habillement, l'une des strat\u00e9gies de durabilit\u00e9 les plus populaires consiste \u00e0 utiliser du polyester recycl\u00e9 (rPET) dans les produits. Le march\u00e9 mondial des fibres est depuis longtemps domin\u00e9 par le polyester (PET), qui repr\u00e9sente environ 55% du volume total de fibres produites dans le monde. Sur les 57 millions de tonnes de PET utilis\u00e9es chaque ann\u00e9e dans le monde, l'industrie de l'habillement en repr\u00e9sente plus de la moiti\u00e9, soit 32 millions de tonnes. Le pourcentage moyen de rPET dans les textiles est actuellement d'environ 15% ; cependant, des initiatives telles que le 2025 Recycled Polyester Challenge sont sur le point de faire passer ce chiffre \u00e0 45% d'ici 2025, avec un grand nombre de marques d\u00e9j\u00e0 engag\u00e9es dans le mouvement, dont Adidas, Athleta, Banana Republic, G-Star Raw, H&amp;M Group, Inditex, J.Crew, Lululemon Athletica, VF Corp. et bien d'autres encore.<\/p>\n<h3><strong><span style=\"color: #bf1a49;\">Qu'est-ce que le polyester recycl\u00e9 ?<\/span><\/strong><\/h3>\n<p>Pour cr\u00e9er du polyester vierge (PET), le plastique le plus r\u00e9pandu au monde, du p\u00e9trole brut et du gaz naturel sont extraits de la terre et chauff\u00e9s pour former un liquide en fusion. Ce liquide est ensuite fil\u00e9 en fibres pour cr\u00e9er un tissu en polyester ou moul\u00e9 dans des r\u00e9cipients en plastique. Ces produits ne sont pas biod\u00e9gradables et persistent dans l'environnement, m\u00eame s'ils finissent par se d\u00e9composer. Le polyester recycl\u00e9 (rPET) provient principalement de bouteilles en PET post-consommation qui sont fondues et fil\u00e9es \u00e0 nouveau pour former de nouvelles fibres de polyester. Une tonne de polyester recycl\u00e9 permet d'\u00e9conomiser 11 100 kWh d'\u00e9nergie, soit l'\u00e9quivalent de deux ann\u00e9es de consommation \u00e9nerg\u00e9tique d'un m\u00e9nage moyen. Chaque kilogramme de polyester recycl\u00e9 m\u00e9caniquement repr\u00e9sente \u00e9galement une r\u00e9duction des \u00e9missions de gaz \u00e0 effet de serre de plus de 70% par rapport au polyester vierge.<\/p>\n<h1 style=\"font-size: 13px;\"><span style=\"color: #505050;\">\u00a0<\/span><\/h1>\n<h3><span style=\"color: #bf1a49;\"><strong>Un paysage de consommateurs plus exigeants <\/strong><\/span><\/h3>\n<p>Les consommateurs verts \u00e9tant de plus en plus conscients et critiques \u00e0 l'\u00e9gard des d\u00e9clarations de durabilit\u00e9 des entreprises, il est essentiel que les marques de mode et les d\u00e9taillants soient en mesure d'\u00e9tayer leurs d\u00e9clarations relatives au rPET par des preuves afin d'\u00e9viter l'\u00e9coblanchiment (pr\u00e9tendre que quelque chose est durable alors que ce n'est pas le cas) et d'enfreindre les r\u00e9glementations (l'UE et le GRS-V3 imposent une teneur minimale en polyester recycl\u00e9 de 20%). L'\u00e9coblanchiment est actuellement le plus grand d\u00e9fi auquel sont confront\u00e9s les prescripteurs et autres acheteurs lorsqu'ils choisissent des produits respectueux de l'environnement. Jusqu'\u00e0 pr\u00e9sent, la principale fa\u00e7on pour les marques de corroborer l'inclusion de rPET dans leurs produits est de s'appuyer sur des d\u00e9clarations et des documents \u00e9manant de fournisseurs et de tierces parties. Toutefois, quelle que soit la qualit\u00e9 de votre cha\u00eene d'approvisionnement, il est risqu\u00e9 de s'appuyer uniquement sur les informations d'un tiers. Les marques qui ne peuvent pas valider leurs d\u00e9clarations \u00e9cologiques peuvent \u00eatre accus\u00e9es d'en faire plus pour l'environnement qu'elles n'en font en r\u00e9alit\u00e9, ce qui peut nuire consid\u00e9rablement \u00e0 leur r\u00e9putation. Quel est le meilleur moyen d'\u00e9viter cela ? Une v\u00e9rification et une authentification ad\u00e9quates par un tiers de bonne r\u00e9putation utilisant des m\u00e9thodes d'essai scientifiques peuvent aider votre marque \u00e0 v\u00e9rifier ses all\u00e9gations \u00e9cologiques, \u00e0 se d\u00e9marquer de la concurrence sur un march\u00e9 encombr\u00e9 et \u00e0 renforcer la confiance des consommateurs, souvent consid\u00e9r\u00e9e comme le facteur le plus vital pour la survie d'une marque.<\/p>\n<h3 style=\"font-size: 13px;\"><\/h3>\n<h3><strong><span style=\"color: #bf1a49;\">Une solution scientifique pour v\u00e9rifier le polyester recycl\u00e9<\/span><\/strong><\/h3>\n<p>Apr\u00e8s des mois de recherche, SgT et Worms Safety Laboratories ont mis au point une solution innovante pour d\u00e9tecter et quantifier l'inclusion de rPET dans les produits textiles afin de prouver son existence et d'\u00e9viter l'\u00e9coblanchiment. Cette solution sup\u00e9rieure repose sur la technologie de la r\u00e9sonance magn\u00e9tique nucl\u00e9aire (RMN), qui est tr\u00e8s sensible, robuste, pr\u00e9cise, auto-calibr\u00e9e et n'est pas affect\u00e9e par des substances chimiques suppl\u00e9mentaires telles que les colorants, la viscose ou autres. En termes simples, le processus cible la pr\u00e9sence d'acide isophtalique (IPA), qui est ajout\u00e9 au PET pour conf\u00e9rer des propri\u00e9t\u00e9s sp\u00e9cifiques \u00e0 la mati\u00e8re premi\u00e8re. La m\u00e9thode de test utilise la technologie RMN pour comparer la teneur en IPA de chaque \u00e9chantillon test\u00e9 \u00e0 la teneur moyenne en IPA d\u00e9riv\u00e9e d'une base de donn\u00e9es de r\u00e9f\u00e9rence de bouteilles collect\u00e9es en Europe, en Chine et en Inde.<\/p>\n<h3><span style=\"color: #bf1a49;\"><strong>Plus pr\u00e9cis que toute autre m\u00e9thode<\/strong><\/span><\/h3>\n<p>Il existe d'autres m\u00e9thodes pour mesurer la teneur en IPA, notamment la spectroscopie infrarouge \u00e0 transform\u00e9e de Fourier, la m\u00e9thode Raman, la chromatographie liquide et la chromatographie en phase gazeuse. Ces proc\u00e9d\u00e9s pr\u00e9sentent toutefois des inconv\u00e9nients, notamment l'incertitude g\u00e9n\u00e9ralement plus \u00e9lev\u00e9e du mat\u00e9riel d'essai et la sensibilit\u00e9 aux autres substances pr\u00e9sentes dans l'\u00e9chantillon. La m\u00e9thode bas\u00e9e sur la RMN d\u00e9velopp\u00e9e par SgT et Worms Safety Laboratories est tr\u00e8s sensible et sp\u00e9cifique, avec des limites de d\u00e9tection plus basses et une plus grande certitude. La biblioth\u00e8que de r\u00e9f\u00e9rence des bouteilles en PET est continuellement contr\u00f4l\u00e9e et mise \u00e0 jour, et toute modification de la qualit\u00e9 du PET sur le march\u00e9 se refl\u00e8te dans les r\u00e9sultats des tests.<\/p>\n<p>Se fier uniquement aux informations et aux d\u00e9clarations de quelqu'un d'autre est intrins\u00e8quement risqu\u00e9. Toute d\u00e9claration jug\u00e9e inexacte, trompeuse ou carr\u00e9ment fausse peut en fin de compte nuire \u00e0 votre marque et entra\u00eener une non-conformit\u00e9. Des tests scientifiques pr\u00e9cis sont le seul moyen d'\u00eatre 100% s\u00fbr que la quantit\u00e9 de rPET contenue dans vos produits correspond \u00e0 ce que vous dites.<\/p>\n<p>D\u00e9couvrez comment SgT aide les marques et les d\u00e9taillants \u00e0 v\u00e9rifier et \u00e0 quantifier le rPET dans leurs produits.<span style=\"color: #bf1a49;\"> <a style=\"color: #bf1a49;\" href=\"\/fr\/recycled-polyester-verification-solutions\/\" rel=\"noopener\">ici<\/a><\/span>.<\/p>\n<p style=\"font-size: 13px;\">","protected":false},"excerpt":{"rendered":"<p>Growing demand for sustainable products from consumers, governments, and NGOs has made the use of recycled materials in fashion tremendously valuable to brands as well as the environment. The COVID-19 crisis has also deepened this engagement with sustainability, driving consumers to pressure fashion brands to consider their social and environmental impacts and uphold their responsibilities.&hellip; <a class=\"more-link\" href=\"https:\/\/www.sgtgroup.net\/fr\/durabilite-garantir-lauthenticite-de-vos-demandes-de-rpet\/\">Poursuivre la lecture <span class=\"screen-reader-text\">Science de la durabilit\u00e9 : assurez-vous de la v\u00e9racit\u00e9 de vos affirmations concernant le rPET<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":5371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - 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