{"id":3495,"date":"2022-05-22T21:41:06","date_gmt":"2022-05-22T21:41:06","guid":{"rendered":"https:\/\/sgtgroup.net\/what-does-the-future-of-sustainable-fashion-look-like\/"},"modified":"2024-05-11T10:04:43","modified_gmt":"2024-05-11T10:04:43","slug":"the-future-of-sustainable-fashion","status":"publish","type":"post","link":"https:\/\/www.sgtgroup.net\/es\/the-future-of-sustainable-fashion\/","title":{"rendered":"\u00bfC\u00f3mo ser\u00e1 el futuro de la moda sostenible?"},"content":{"rendered":"

The way we produce and consume fashion has changed dramatically over the last 50 years. Fashion has now become accessible to everyone, and you don\u2019t need to be part of the \u2018upper-class\u2019 to be able to afford the latest trends which thanks to fast fashion, have about a two-week lifespan before the next fashion craze hits the stores.Consumers have become so accustomed to the fashion industry\u2019s availability of \u2018cheap deals\u2019 without being fully aware of the industry\u2019s devastating effects on the environment.<\/span><\/p>\n

The fashion industry is worth three trillion dollars<\/a> annually, yet it is the world\u2019s second largest polluter<\/a> after oil as a result of the materials used to produce garments, two fibers specifically. First off, Cotton makes up 40% of our clothing and is a natural fibre which is extremely water-intensive, requiring about 2,700 liters of water<\/a> to produce one shirt! It also releases toxins into waterways and the air due to the use of harmful pesticides during production. Secondly, Polyester is a synthetic fiber used to produce clothing products which is highly dependant on the diminishing oil and gas reserves. The reality is that these statistics can no longer be ignored and consumers are increasingly becoming more conscious of the fashion industry\u2019s dangerous effects on the environment. Consumers have begun to invest in brands that are actively seeking sustainable alternatives such as Algod\u00f3n Fairtrade<\/a> and making use of deadstock<\/a>. Many are beginning to wonder what the future of sustainable fashion will look like.<\/p>\n

Read also: <\/strong>Cada vez m\u00e1s marcas se preocupan por la Moda \u00c9tica, \u00bfdeber\u00edas hacerlo t\u00fa?<\/strong><\/a><\/p>\n

So, what does Sustainable Fashion look like?<\/span><\/h2>\n

\"So,<\/span><\/p>\n

There\u2019s no doubt that the textile industry is facing threats from a wide range of social, human rights, environmental and commercial governance factors and the industry\u2019s ability to become sustainable in the future remains a hot topic. Designers, leading entrepreneurs, and businesses are all jumping on board to produce ethically made garments. Megabrands realize how important sustainable fashion is to their consumers, making it much easier for customers to shop ethically and to support environmentally friendly brands. Garments that have been sustainably produced are no longer viewed as being \u2018unfashionable,\u2019 or \u2018uncomfortable.\u2019 Instead, they are incredibly stylish and receive major support from celebrities who invest in sustainable brands to protect the environment and to make a fashion statement. The <\/span>number of sustainable<\/span><\/a> brands out there is endless.<\/span><\/p>\n

 <\/p>\n

It\u2019s uncertain how long it will take retail brands that are already established in the industry to become fully sustainable, but that does not mean they don\u2019t have to start somewhere. For example, H&M has recently launched their H&M Conscious collection<\/a> and aims to source 100% of their cotton sustainably by 2020. Sports gear and clothing giant Adidas<\/a> produced shoes in 2015 made from ocean plastic with a 3D printed midsole in an attempt to help stop ocean plastic pollution. This just shows that current methods of textile production can constantly be challenged and redesigned in an effort towards a more sustainable future. For sustainability and eco-friendly fashion to have a secure foot in the door, there are a few factors to consider:<\/p>\n

1. Collaboration is essential.\u00a0<\/strong><\/h3>\n

Brands need to join forces to see change. It is not possible to be successful in isolation. Brands need to reach out to one another to learn from each other and to collaborate with each other including consumers, industry leaders, and non-governmental organizations.<\/span><\/p>\n

2. Aesthetics are still important<\/strong><\/h3>\n

To gain support from consumers, sustainable fashion needs to move away from the stigma of being weird, unflattering or being made up of strange color combinations. Aesthetically pleasing goods will always drive the fashion industry and as soon as brands try to distance from that notion, consumers will begin to lose interest.<\/span><\/p>\n

3. Sustainability is the way forward<\/strong><\/h3>\n

Eco-friendly fashion is no longer reserved for the select group of consumers who care about the environment because most consumers care. There is a strong business case for sustainability as consumers are not just interested in the product anymore, but the entire brand. They invest in a brand\u2019s identity and values and are constantly on the lookout for brands that represent sustainability and ethics. Brands that don\u2019t act soon to work towards implementing sustainable practices will risk a decline in sales as they\u2019ll lose customer loyalty which will negatively impact their brand image. <\/a><\/span><\/p>\n

Would you like to share your thoughts on the future of sustainable fashion? Do you have any questions regarding the apparel industry in general? <\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"

The way we produce and consume fashion has changed dramatically over the last 50 years. Fashion has now become accessible to everyone, and you don\u2019t need to be part of the \u2018upper-class\u2019 to be able to afford the latest trends which thanks to fast fashion, have about a two-week lifespan before the next fashion craze… Seguir leyendo \u00bfC\u00f3mo ser\u00e1 el futuro de la moda sostenible?<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":3496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","entry"],"acf":[],"yoast_head":"\nSgT - What does the future of Sustainable Fashion look like?<\/title>\n<meta name=\"description\" content=\"Consumers have begun to invest in brands that are actively seeking sustainable alternatives. 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