{"id":3481,"date":"2022-05-22T21:41:06","date_gmt":"2022-05-22T21:41:06","guid":{"rendered":"https:\/\/sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/"},"modified":"2024-05-11T10:04:38","modified_gmt":"2024-05-11T10:04:38","slug":"the-state-of-fashion-2017-apparel-industry-trends","status":"publish","type":"post","link":"https:\/\/www.sgtgroup.net\/es\/the-state-of-fashion-2017-apparel-industry-trends\/","title":{"rendered":"The State of Fashion: 2017 Apparel Industry Trends"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"http:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/the-state-of-fashion\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">McKinsey Global Fashion Index<\/span><\/a><span style=\"font-weight: 400;\">, the global apparel market is estimated to be worth $2.7 trillion and is expected to grow to $285 billion in the USA, $440 billion in the EU and a staggering $540 billion in China.<\/span><\/p>\n<p><!--more-->Despite these winning numbers, 2016 was one of the fashion industry\u2019s toughest years yet. The Brexit vote in the United Kingdom, the volatility of the Chinese stock market, the terrorist attacks in France and the speculation and uncertainty of the U.S. election took a toll on the fashion industry as a whole. An industry which has become accustomed to growing 5.5% annually had experienced its first economic downfall over the past decade.<\/p>\n<p><span style=\"font-weight: 400;\">However, according to <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion#section-header-2017\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The State of Fashion 2017 Report<\/span><\/a><span style=\"font-weight: 400;\"> by McKinsey, despite the repercussions of the series of events that occurred in 2016, many business executives in the fashion industry were optimistic about 2017, and it\u2019s apparel industry trends nonetheless:<\/span><\/p>\n<p><img decoding=\"async\" style=\"width: 784px;\" title=\"The State of Fashion 2017 Report\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2723484\/Blog%20images\/July\/The_state_of_fashion_graph.jpg\" alt=\"The State of Fashion 2017 Report\" width=\"784\" data-constrained=\"true\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">2017 Apparel Industry Trends<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Each year brings about new challenges, but it\u2019s evident that each year customer\u2019s buying habits change and brands continue to explore new avenues in which to reach their customers. This is crucial for brands to differentiate from their competition and appeal to their markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we are more than halfway through 2017, we\u2019re going to provide a comprehensive view of some of the 2017 apparel industry trends which we have seen thus far:<\/span><\/p>\n<h3><strong>Real-time customization and personalization<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Retail brands are becoming more aware that customers want to be in charge of not only when and where they buy products, but what. The one size fits all approach is no longer relevant. Customers want to have their hand in on the product design and want to be able to purchase something that is unique to them. For example, <\/span><a href=\"https:\/\/nathonkong.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nathan Kong<\/span><\/a><span style=\"font-weight: 400;\"> has collaborated with Tailor2go and offers a fresh take on the ordinary shopping experience in which a tailor comes to your home or workplace and provides you with custom outerwear using cutting-edge 3D Body Scanning Technology. In another example, brands like <\/span><a href=\"http:\/\/www.look.co.uk\/fashion\/topshop-monogramming-205896\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Topshop<\/span><\/a><span style=\"font-weight: 400;\"> offer their customers in-store customization\u00a0and monogramming.<\/span><\/p>\n<h3><strong>E commerce shops continue to grow<\/strong><\/h3>\n<p><strong><img decoding=\"async\" style=\"width: 784px;\" title=\"Apparel industry trends 2017 - Ecommerce shops continue to grow\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2723484\/Blog%20images\/July\/Ecommerce%20shops%20continue%20to%20grow.jpg\" alt=\"Apparel industry trends 2017 - Ecommerce shops continue to grow\" width=\"784\" data-constrained=\"true\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">No surprise here. More retailers are making the move to digital by making sure their businesses are available to the online community. They also ensure that their websites are updated, customized and most importantly, improve their mobile user experience. Reports state that customers who use mobile devices spend 8 times more time shopping than what they would if they were to visit a brick and mortar shop. Online retail sales grow by an average of 10% each year, so we can expect to see this trend rise even more in the future. <\/span><\/p>\n<h3><strong>Quality becomes more of a priority<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Shoppers have the resources to get more insight into the quality and usability of products by doing an online search and reading previous customer\u2019s reviews. This element to shopping has become increasingly important, specifically to online shoppers as there is a chance that the product they receive does not meet the same quality standards as the product they purchased online. Buyers are dependent on reviews and make purchasing decisions based on what their fellow shoppers have to say about a product. In another Topshop example, the retailer provides a review section on their website which is available for customers to write up a review about any of their products for other shoppers to read.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/hubs.ly\/H0800vW0\">Download our complimentary 8 Step Quality Management Visual Guide for improved quality here.<\/a><\/p>\n<h3><strong>Delivery drones<\/strong><\/h3>\n<p><strong><img decoding=\"async\" style=\"width: 784px;\" title=\"Apparel industry trends 2017 - delivery drones \" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2723484\/Blog%20images\/July\/Delivery%20drones%20.jpg\" alt=\"Apparel industry trends 2017 - delivery drones \" width=\"784\" data-constrained=\"true\" \/><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The utilization of delivery drones is a topic that has gained a lot of traction over the last few years, with <\/span><a href=\"https:\/\/www.amazon.com\/b?node=8037720011&amp;ref=producthunt\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon\u2019s Prime Air<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/x.company\/projects\/wing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u2019s Project Wing<\/span><\/a><span style=\"font-weight: 400;\"> at the forefront. Even though this apparel industry trend is still far from being incorporated throughout the global apparel market, Amazon has started to make some headway this year. It made its <\/span><a href=\"https:\/\/www.theverge.com\/2017\/3\/24\/15047424\/amazon-prime-air-drone-delivery-public-us-test-mars\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first successful public delivery<\/span><\/a><span style=\"font-weight: 400;\"> of consumer goods in March this year in the U.S. These drones have the potential to enhance retail customer experience and satisfaction dramatically by providing rapid parcel delivery at low costs to customers. However, for Amazon to exploit delivery drones in the U.S., they\u2019ll need to wait for Federal Aviation Administration to create a set of flight rules.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"\/es\/blog-sobre-gestion-de-la-calidad-textil\/tiene-que-ser-caro-el-control-de-calidad-textil\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read also:\u00a0<\/span>\u00bfTiene que ser caro el control de calidad textil?<\/a><\/p>\n<p><i>What 2017 apparel brand trends has your brand been keeping up with? What are your predictions on the state of fashion for the rest of 2017? <\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>According to the McKinsey Global Fashion Index, the global apparel market is estimated to be worth $2.7 trillion and is expected to grow to $285 billion in the USA, $440 billion in the EU and a staggering $540 billion in China.<\/p>","protected":false},"author":2,"featured_media":3482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SgT - The State of Fashion: 2017 Apparel Industry Trends<\/title>\n<meta name=\"description\" content=\"A comprehensive view of some of the 2017 apparel industry trends: Real-time customization and personalization, e-commerce...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sgtgroup.net\/es\/the-state-of-fashion-2017-apparel-industry-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The State of Fashion: 2017 Apparel Industry Trends\" \/>\n<meta property=\"og:description\" content=\"A comprehensive view of some of the 2017 apparel industry trends: Real-time customization and personalization, e-commerce...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sgtgroup.net\/es\/the-state-of-fashion-2017-apparel-industry-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"SgT, The Textile Quality Experts\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-22T21:41:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-11T10:04:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sgtgroup.net\/wp-content\/uploads\/2022\/05\/The-State-of-Fashion-2017-Apparel-Industry-Trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2276\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SGT Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"SGT Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/\"},\"author\":{\"name\":\"SGT Admin\",\"@id\":\"https:\/\/www.sgtgroup.net\/#\/schema\/person\/c5983b85c2f8d355f1ea5c41a7d45f85\"},\"headline\":\"The State of Fashion: 2017 Apparel Industry Trends\",\"datePublished\":\"2022-05-22T21:41:06+00:00\",\"dateModified\":\"2024-05-11T10:04:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/\"},\"wordCount\":740,\"publisher\":{\"@id\":\"https:\/\/www.sgtgroup.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sgtgroup.net\/wp-content\/uploads\/2022\/05\/The-State-of-Fashion-2017-Apparel-Industry-Trends.jpg\",\"articleSection\":[\"Blogs\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/\",\"url\":\"https:\/\/www.sgtgroup.net\/the-state-of-fashion-2017-apparel-industry-trends\/\",\"name\":\"SgT - 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