{"id":3477,"date":"2022-05-22T21:41:06","date_gmt":"2022-05-22T21:41:06","guid":{"rendered":"https:\/\/sgtgroup.net\/4-reasons-your-brand-isnt-achieving-its-apparel-quality-goals\/"},"modified":"2024-05-11T10:04:46","modified_gmt":"2024-05-11T10:04:46","slug":"4-reasons-your-brand-isnt-achieving-its-apparel-quality-goals","status":"publish","type":"post","link":"https:\/\/www.sgtgroup.net\/es\/4-reasons-your-brand-isnt-achieving-its-apparel-quality-goals\/","title":{"rendered":"4 razones por las que su marca no alcanza sus objetivos de calidad de la ropa"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Apparel quality is paramount for brands. It only takes one &#8216;bad batch&#8217; to cause irreversible damage to your reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this is the kind of scenario which keeps you up at night, explore these four potential causes of poor quality and our suggestions as to how you can mitigate or avoid them altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><!--more--><span><\/span><\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><span>The Fashion Industry Throws Up Many Challenges<\/span><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><span>Seg\u00fan <\/span><a href=\"https:\/\/images.businessoffashion.com\/site\/uploads\/2016\/11\/The_State_of_Fashion_2017.pdf\" target=\"_blank\" rel=\"noopener\">The State of the Fashion Report 2017<\/a><span>, the most pressing challenges that fashion executives face are:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span>Dealing with market volatility, uncertainty and the shifts in the global economy<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Growth in sales and profitability<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Increased competition from online players<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Supply chain improvements<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Decreasing foot traffic<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>The rapidity of the global fashion cycle<\/span><\/span><\/li>\n<\/ul>\n<div>\n<p><span style=\"font-weight: 400;\">Brand owners are also placed under immense pressure to keep up with the latest industry trends and comply with requirements from international regulators while also trying to meet production quality standards. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s understandable that sometimes apparel quality issues can occur when there are so many other challenges to deal with, so&nbsp;<\/span>this article will shed some light on why this may be happening and provide you with a few actionable solutions.<\/p>\n<p><strong>Here are 4 reasons why you might not be achieving your apparel and softlines quality goals:<\/p>\n<p> <\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">1. Ineffective Raw Materials Inspection &amp; Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2723484\/Blog%20images\/July\/Ineffective%20Raw%20Materials%20Inspection%20&amp;%20Analysis.jpg\" alt=\"Ineffective Raw Materials Inspection &amp; Analysis\" width=\"784\" title=\"Ineffective Raw Materials Inspection &amp; Analysis\" caption=\"false\" data-constrained=\"true\" style=\"width: 784px;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"\/es\/soluciones-de-control-de-calidad-textil\/inspeccion-de-tejidos-y-materias-primas\/\" rel=\"noopener\" target=\"_blank\">Ensuring the quality of incoming raw materials<\/a> is a critical first step for producing high-quality goods. The concept \u2018garbage in, garbage out\u2019 is applicable here. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to identify any non-conforming materials before the start of production which will lead to improved operational performance, a increased level of quality and saved time and money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially relevant to brands whose supply chains can be found in developing countries, as raw material issues can occur here. Perhaps it&#8217;s cultural, or perhaps it&#8217;s due to a lack of organisation, but it&#8217;s not always possible to trust the quality that suppliers give you unless you&#8217;ve got a long-term relationship with them which is working. You&#8217;ll also preferably have a hand in auditing them and checking the quality of raw materials coming from them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the raw materials are coming in from suppliers, or even still at the supplier&#8217;s premises, you should be inspecting:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><span>That you&#8217;re being given the right materials<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Quality of material<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Faults in material<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>Size of the pieces<\/span><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span>That colour is consistent<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will reduce the risk of experiencing quality problems later on during your production process because you know that the raw material is sound to begin with.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is probably worth investing into your wider supply chain, in order to help guide your suppliers to be sourcing the best materials local that meet your expectations in terms of quality and consistency, but of course this is only going to offer a positive ROI if the suppliers in question adhere to your requests and continue to strive to maintain that quality.<\/span><\/p>\n<h2>&nbsp;<\/h2>\n<h2><span style=\"font-weight: 400;\">2. Insufficient Information and Ineffective Communication<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"\/es\/blog-sobre-gestion-de-la-calidad-textil\/how-to-better-manage-apparel-supplier-relationships\/\" rel=\"noopener\" target=\"_blank\">Effective communication with suppliers<\/a> is vital for ensuring that all your quality standards and expectations are met. Problems can often occur when the factory is located abroad because the language barrier, as well as time difference, can cause delays and insufficient information. Moreover, problems with insufficient information arise after factories conduct weekly production meetings and the complete, correct information isn\u2019t passed onto the production team. The production team continues with bulk production without approval due to delivery schedule pressure, which results in defects and other quality issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To solve this problem, ensure that an open line of communication and transparency occurs between you, your suppliers, manufacturers, and workers at all times. With the help of telecommunications, ensure that your suppliers and manufacturers have all the necessary documents regarding your product specifications, PPS, delivery dates, etc. at their disposal and be sure to visit the factory regularly.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can&#8217;t visit suppliers&#8217; facilities regularly, consider enlisting the help of a QA provider, like SgT, who have quality specialists on the ground in your supplier&#8217;s country who can assess, communicate with, and inspect suppliers for you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">{{cta(&#8216;3e290539-06e3-499a-8278-b4b449b8da41&#8242;,&#8217;justifycenter&#8217;)}}<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><br \/>3. Unexpected Expenses due to Internal Quality Management<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/cdn2.hubspot.net\/hubfs\/2723484\/Blog%20images\/July\/Unexpected%20Expenses%20due%20to%20Internal%20Quality%20Management.jpg\" alt=\"Unexpected Expenses due to Internal Quality Management\" width=\"784\" title=\"Unexpected Expenses due to Internal Quality Management\" caption=\"false\" data-constrained=\"true\" style=\"width: 784px;\"><\/p>\n<p><span style=\"font-weight: 400;\">Many brand owners don\u2019t realize that there are <\/span><a href=\"http:\/\/www.sgtgroup.net\/es\/blog-sobre-gestion-de-la-calidad-textil\/the-hidden-costs-of-internal-apparel-quality-management\/\" target=\"_blank\" rel=\"noopener\">many hidden costs<\/a><span style=\"font-weight: 400;\"> involved with managing your quality systems internally as opposed to opting for outsourced quality solutions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These unexpected expenses can be referred to as the \u2018cost of quality\u2019 and can have adverse effects on your brand goals, as well as resulting in decreased ROI. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">COQ is made up of the following costs: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Money a factory needs to spend on garment and material inspections<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Quality personnel training and salaries<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Labour for repair work to ensure the products meet quality standards<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Rectifying and reworking faulty garments<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fortunately, <a href=\"\/es\/blog-sobre-gestion-de-la-calidad-textil\/tiene-que-ser-caro-el-control-de-calidad-textil\/\" rel=\"noopener\" target=\"_blank\">textile quality control <\/a><\/span><a href=\"\/es\/blog-sobre-gestion-de-la-calidad-textil\/tiene-que-ser-caro-el-control-de-calidad-textil\/\" rel=\"noopener\" target=\"_blank\">no tiene por qu\u00e9 ser caro<\/a><span style=\"font-weight: 400;\">. The simple solution to this problem would be to look into outsourced textile quality management solutions, which have many benefits for your brand, one of the main advantages being cost effectiveness.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>To read more on the benefits of Outsourced Textile Quality Management, <\/strong><strong><a href=\"http:\/\/www.sgtgroup.net\/es\/blog-sobre-gestion-de-la-calidad-textil\/ventajas-de-la-externalizacion-de-la-gestion-de-la-calidad-textil\/\" target=\"_blank\" rel=\"noopener\">haga clic aqu\u00ed.<\/a><\/strong><\/p>\n<h2>&nbsp;<\/h2>\n<h2><span style=\"font-weight: 400;\">4. Undefined and unclear brand purpose and goals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having a clearly defined brand purpose is crucial for connecting with your target market as well as driving brand goals which help managers, <a href=\"\/es\/blog-sobre-gestion-de-la-calidad-textil\/how-to-better-manage-apparel-supplier-relationships\/\" target=\"_blank\" rel=\"noopener\">suppliers<\/a>, inspectors and factory workers establish clear job objectives. Having a defined brand purpose also outlines what your brand stands for, making it easier for manufacturers to stay motivated while working towards common goals and long-term vision. &nbsp;<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Why does your brand exist, other than to just make a profit?<\/span><\/em><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You know that you offer apparel, but can you define your brand as succinctly as these famous brands do?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Chanel<\/strong>: <em>&#8220;To be the Ultimate House of Luxury, defining style and creating desire, now and forever.&#8221;<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Patagonia:<\/strong><em> &#8220;Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.&#8221;<br \/><\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Warby Parker:<\/strong><em> &#8220;To offer designer eyewear at a revolutionary price, while leading the way for socially-conscious businesses.&#8221;<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your team, and indeed your suppliers, do not understand the values of the products that they&#8217;re responsible for making, how can they subsequently live up to consumer expectations? This is especially true with apparel, where the &#8216;ethos&#8217; of a brand is actually one of the major USPs for consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Defined brand purpose and goals will ensure consistency within the organization, including on the factory where garments are made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides guidance and direction, facilitates planning, motivates and inspires employees, and helps you to control and evaluate brand performance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When determining your brand purpose and targets, it\u2019s important to ensure that they are specific, measurable, achievable, realistic and time-specific. Ensure that your goals are reviewed regularly and that they are known and readily available to your organization&#8217;s supply chain. Having clear brand goals will make sure that you meet your brand\u2019s quality standards consistently and efficiently&nbsp;<span>help to <a href=\"\/es\/blog-sobre-gestion-de-la-calidad-textil\/how-to-grow-your-apparel-brand-without-sacrificing-quality\/\" target=\"_blank\" rel=\"noopener\">grow your apparel brand<\/a><\/span>.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Have you experienced any issues with meeting your brand\u2019s goals in the past? Why is this and what remedies did you take? Do you have any questions regarding how to meet your brand\u2019s apparel quality goals? Please feel free to leave a comment below. We\u2019d love to get in touch!<\/span><\/i><\/p>\n<hr>\n<p><i><span style=\"font-weight: 400;\">{{cta(&#8216;1f70199b-91b8-4886-92dd-fafc5f3c3b19&#8242;,&#8217;justifycenter&#8217;)}}<\/span><\/i><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apparel quality is paramount for brands. It only takes one &#8216;bad batch&#8217; to cause irreversible damage to your reputation. If this is the kind of scenario which keeps you up at night, explore these four potential causes of poor quality and our suggestions as to how you can mitigate or avoid them altogether.<\/p>","protected":false},"author":2,"featured_media":3478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Reasons Your Brand Isn&#039;t Achieving Its Apparel Quality Goals - SgT, The Textile Quality Experts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sgtgroup.net\/es\/4-reasons-your-brand-isnt-achieving-its-apparel-quality-goals\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Reasons Your Brand Isn&#039;t Achieving Its Apparel Quality Goals\" \/>\n<meta property=\"og:description\" content=\"Apparel quality is paramount for brands. It only takes one &#8216;bad batch&#8217; to cause irreversible damage to your reputation. 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