{"id":3424,"date":"2022-05-22T21:40:20","date_gmt":"2022-05-22T21:40:20","guid":{"rendered":"https:\/\/sgtgroup.net\/4-ways-top-apparel-brands-improve-quality-by-investing-in-employees\/"},"modified":"2024-05-11T10:05:16","modified_gmt":"2024-05-11T10:05:16","slug":"4-formas-en-que-las-principales-marcas-de-ropa-mejoran-la-calidad","status":"publish","type":"post","link":"https:\/\/www.sgtgroup.net\/es\/4-formas-en-que-las-principales-marcas-de-ropa-mejoran-la-calidad\/","title":{"rendered":"Las grandes marcas de ropa mejoran la calidad invirtiendo en sus empleados"},"content":{"rendered":"

El sector minorista est\u00e1 evolucionando como nunca. Gracias a los avances de la tecnolog\u00eda digital y a las innovaciones en la entrega y los datos, los minoristas pueden predecir y comprender lo que quieren sus clientes, satisfaciendo con \u00e9xito sus demandas. Apparel brands set themselves apart from their competition by implementing smart business strategies that meet their consumer\u2019s demands in terms of sustainability, personalization, customization, e-commerce, and quality.<\/span><\/p>\n

However, several brands stand out in the retail landscape. They represent the embodiment of brands that continuously leverage the power of the information era, to produce products of top-notch quality that customers keep coming back for.<\/span><\/p>\n

It\u2019s important to note that quality is more than making a good product. According to <\/span>Forbes<\/span><\/a>, a Gallup study on employee engagement found that companies with highly engaged employees outperform their competition by 147% in earning per share. Therefore, good quality stems from the way an organization is run and it boils down to employee performance, employee experience, and organizational culture. An apparel brand that exudes quality sets the benchmark for high performance across quality, sustainability, employee rewards & benefits, leadership, culture and working environment.<\/span><\/p>\n

In this blog post, we\u2019ll take a more unconventional approach, examining how fashion brands continuously achieve stellar quality by exploring 4 ways that some might not realize are directly related. Our information is derived from <\/span>an article<\/span><\/a> by The Business of Fashion stating the best fashion companies to work for in 2017.<\/span><\/p>\n

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1. Employee Experience & Cultural Development <\/span><\/h2>\n

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Luxury Spanish fashion house <\/span>Loewe<\/span><\/a> sees to it that cultural development plays a vital part in their company\u2019s employee experience. Directors at Loewe listens to employees by supporting their various arts and cultural, craft-based initiatives across poetry, architecture, photography, dance, craftsmanship, and design. The brand also fosters a more profound understanding of brand identity by allowing team members from different countries to partake in cultural training which embraces leather working heritage, factories, museum visits, etc. The brand also has excellent internal and external communication channels which result in enhanced productivity and managerial feedback. Loewe\u2019s employees often go beyond their basic expectations of their job roles due to the great working environment.<\/span><\/p>\n

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2. It\u2019s all about Balance<\/span><\/h2>\n

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\"Apparel<\/p>\n

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Tommy Hilfiger<\/span><\/a> promotes a work environment in which employees can balance their work and personal life effectively. The brand genuinely believes in the importance of employee satisfaction and supports their employees\u2019 personal ambitions too. To reduce their lead-times significantly and to get their products to market faster, Tommy Hilfiger successfully directed its 17,000 strong cohesive teams into one productive entity, focusing on improving working environments and establishing team bonding through various events and training courses. <\/span><\/p>\n

The brand\u2019s strategy is to implement an open, collaborative work environment in which employees are free to pursue some of their personal aspirations while remaining accountable for various projects seems to be working. It has boosted productivity rather than diminish it, and leads to an organizational culture in which employees love what they do. This sheds a positive light on the brand\u2019s reputation and performance as a whole.<\/span><\/p>\n

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3. Learning and Development Programmes are Essential<\/span><\/h2>\n

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While the importance of learning and development programmes may be known, it\u2019s the way that they are enforced which needs to be discussed. Global sports brand <\/span>Adidas<\/span><\/a> is known for their manager\u2019s ability to develop existing talent using clear and open communication, zero micro-management and always providing ample opportunities for learning. Adidas encourages employees to build diverse careers by exploring the brand\u2019s numerous departments within its local and global operations. Adidas\u2019 work environment is youthful and never lacks motivation, enjoyment, and efficiency. The brand successfully gives their employees the right tools and information to do their jobs effectively to be the best at what they do. Moreover, Adidas\u2019 employees enjoy benefits such as health insurance, travel allowances, pension and wellness services which has favorable effects on the brand\u2019s overall performance. <\/span><\/p>\n

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4. The Importance of Motivational Leadership & Incentives<\/span><\/h2>\n

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\"Apparel<\/p>\n

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Since the arrival of <\/span>Gucci\u2019s<\/span><\/a> new CEO in 2015, Marco Bizzarri, the business’ organizational culture has improved significantly, increasing the brand\u2019s revenue growth by 21 percent in 2016. This is due to the new CEO\u2019s leadership which focuses on clear, concise and efficient communication to communicate change throughout the organization effectively, and leads to high work motivation all around.<\/span><\/p>\n

Moreover, hugely successful French brand <\/span>Galeries Lafayette<\/span><\/a> uses a simple strategy which links individual output to business as a way of motivating their employees. Their international growth comes back full circle to their motivated, highly engaged workforce. Employees continue to push for success because they can clearly see the brand impact they have on a day-to-day basis and their skills are developed in a way that aligns with their personal career goals. Galeries Lafayette’s employees are also continuously pushed to new professional directions to increase their level of expertise, and as a result, the brand\u2019s overall quality and performance. Additionally, the brand implements a remuneration system which encourages their employees to work hard and go beyond expectations.<\/span><\/p>\n

Levi Strauss & Co.<\/span><\/a> is an example of another brand that reaps the benefits of financial incentive programmes. At Levi Strauss & Co. employees\u2019 salary packages are designed in a way that promotes productivity by providing employees with sufficient financial means based on the city they live in. This way, employees are more focused on producing high-quality work, rather than worrying about their financial situations. The retailer also includes a 10 percent bonus on salary for the year when employees achieve economic targets. Furthermore, the brand uses rewards, prizes, and friendly competitions to acknowledge employees who work hard which builds a culture of high-performance and pride. Employees always try their best to leave no stone unturned.<\/span><\/p>\n

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Key Takeaways<\/span><\/h2>\n

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While there are more obvious reasons as to how brands continue to succeed by maintaining high levels of performance and quality<\/a>, we can certainly learn that an organization\u2019s success is directly related to its workforce. Here\u2019s what we can learn:<\/span><\/p>\n