AAFA Webinar: Gap Inc. x SgT - The Importance of Fit and How to Get It Right

Gap Inc. and SgT share their experience and technical insights to help brands achieve the right fit in fashion every time.

AAFA_webinar fit_webinar replay

Overview:

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Did you know that 58% of fashion shoppers returned clothing and shoes because “they do not fit properly”?1

Getting the right fit in fashion is key: Everybody feels better in clothes that fit and flatter their body shape.

Most fashion brands will attest that creating the right fit for consumers is their primary style goal—and their biggest headache.

With the skyrocketing growth of ecommerce, and customers’ new fashion expectations, getting the right fit from the start is critical to long-term success.

Launching ill-fitting collections can impact:

  • brand reputation
  • customer loyalty
  • profit margins and conversion rates
  • and the future of our planet.

However, making fashion fit for business is challenging, especially when the risks both before and during production are not anticipated or mitigated.

In this webinar, Gap Inc. and SgT share their experience and technical insights to help brands achieve the right fit in fashion every time.

 

Key Learnings:

  • New challenges impacting fit in fashion
  • Technical overview of what is causing fit-related issues
  • Tips on how to mitigate risks associated with fit

 


1. GlobalData, Vogue Business