When online customer reviews were introduced in the 1990s, most fashion brands and retailers thought it was a terrible idea, but reviews can be an extremely beneficial tool if used wisely. The advancement of social networks and constant connectivity has given great power to consumers, but there is also power in customer reviews for businesses.… Continue reading Turning negative reviews into positive outcomes
Wasteful consumerism has reached a crisis point in the era of fast fashion, but the manufacturing of clothing itself also has dire impacts on the environment. After aviation, the fashion industry is the world’s second most polluting sector, generating around 92 million tonnes of textile waste and consuming 1.5 trillion liters of water each year.… Continue reading Fashion’s race for new materials: the risks and the rewards
Fashion brands and retailers naturally work with a multitude of suppliers, which can number in the thousands for larger brands. Brands are expected to navigate and keep control of this complex and fast-moving situation while continuing to deliver safe and quality products to their customers. While it’s easy to think of individual suppliers as little… Continue reading Why it’s time to empower your suppliers
As eco-conscious consumerism continues to rise, sustainability has become a powerful marketing tool for brands and retailers. However, the process can backfire and actually damage brand reputation if your brand cannot prove its sustainability statements, or worse still, is accused of misleading customers with false claims. On the flip side, companies that successfully promote their… Continue reading Getting your green claims right
Growing demand for sustainable products from consumers, governments, and NGOs has made the use of recycled materials in fashion tremendously valuable to brands as well as the environment. The COVID-19 crisis has also deepened this engagement with sustainability, driving consumers to pressure fashion brands to consider their social and environmental impacts and uphold their responsibilities.… Continue reading Sustainability science: ensure your recycled polyester claims are genuine
Did you know that around 80% of chemicals in Asia are either produced locally or come from unknown sources? There are no guarantees that some of these chemicals don’t contain traces of hazardous substances, making your products and supply chains vulnerable. In 2020, one in four imported products were found to be non-compliant with REACH… Continue reading A sustainable solution: 0% risk of unexpected chemicals with Chem Scan Check™
In the apparel industry, effective quality management systems go hand in hand with a successful product and a competitive brand reputation.To achieve this, brands either work with quality specialists to outsource their quality management or choose to do it internally.
In our previous blog, we explored the benefits of outsourcing your textile quality management. Now, we want to help you determine what you should be looking for to achieve the very best quality results for your brand.
To hire a textile quality provider or to do it yourself, that is the question? Whether you’re a small, medium or large sized retailer, there are many benefits associated with hiring a textile quality provider, the main attraction being the cost benefits involved.
Whether you’ve recently broken into the fashion industry or already established a well-known brand, the quality of your products can make or break your brand.